How to drive signups to an event, even if you’re nobody
Over at iMedia (where I’ve been cross posting for a couple weeks now), a thoughtful commenter pressed me on my advice about holding a thought leadership event even… Read More »
What do those marketing people even DO? (or, the ballad of the marketing budget)
It was 2010, I was at the Yahoo! new marketing hire training. Second time I flew from JFK-SFO in as many weeks. Met Yahoo!’s CMO, learned the structure… Read More »
The Brand With the Low Self Esteem Doesn’t Get Laid
“When it rains, it pours.” We’ve all heard that before. It describes why people in relationships magically seem to get hit on more often. We all know it’s… Read More »
Why You Should Never Do Press Releases
Your whole team has worked night and day for the last three months and you’ve finally completed your newest mondowidget compiler dashboard platform (v.3.0)! Your product team can’t… Read More »
