Every business needs a crusade. Especially yours.
I started this blog because I love B2B marketing- specifically the quest to make boring back-end/enterprise/IT/advertising technology matter to everyday people. While you think your customers are CIOs, CTOs, CMOs, or otherwise business-minded people, they’re actually just regular people when they’re not thinking about buying your product. And you want them to think about buying your product, right?
Here I’ll write about concrete things you can do to “Crusadify” your marketing. Make something bigger than just your company, bigger than just your product. Make your marketing about a movement, a sea change, something that will transform their world.
Tribute is owed to Marc Benioff and Salesforce.com for being the first to write the book on this.
(the pic above is Devo. They invented a crusade to market their weird band.)
